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The Avanti may be one of the most polarizing designs ever created. Those who love it really love it, and those who don’t appreciate it loathe it. But among the former, at least six intrepid souls have been passionate enough about Raymond Loewy and Tom Kellogg’s creation to keep the car from dying—even when all but the nuttiest should have been looking for a wooden stake or a silver bullet.
The first continuation car was probably the Avanti II. The Avanti IIs sold to the public in 1966 were really the first “continuation cars,” built long before that dubious term was coined. Studebaker, which had been building wagons since the mid-19th century, finally expired that year. It built its last cars in exile in Hamilton, Ontario.
The consolation prize for the city of South Bend, IN—Studebaker’s former main manufacturing center—was the sale of the Avanti rights, tools, molds, and part of the plant to local dealers Leo Newman and Nate Altman.

Content Writer
Peter Adewale is an experienced automotive writer with more than eight years of content writing experience. At Classic Decoder, he creates informative articles on classic cars, vehicle history, VIN research, restoration, and collector-focused automotive topics. Known for his research-driven and reader-focused approach, Peter is passionate about producing content that helps enthusiasts and buyers better understand vintage vehicles, verify important details, and make confident ownership decisions.